What is ProductGo?
ProductGo is an agile collaboration enhancement tool specifically built for Jira. By visualizing user story maps, dynamic roadmaps, and detailed user personas, it helps product, development, and UX teams align objectives, deepen user understanding, and drive efficient delivery—all within a unified view. Trusted by over 3,000 teams worldwide, it supports end-to-end management from idea generation to product launch and offers a completely free Jira Cloud instance version for up to 10 users.
Key features
Supports custom dashboards across multiple projects, adapting to each team’s unique workflow and providing clarity on tasks and process control within Jira.
Offers AI-powered efficiency enhancements, integrating Advanced Kanban for Jira, User Story Map for Jira, and Roadmap for Jira, enabling drag-and-drop task assignment and visualized requirement mapping from the user’s perspective.
Use cases and audience
Agile teams, software developers, UX designers, product managers, and cross-functional collaboration teams that need alignment with stakeholders.
- Plan product features and priorities holistically from the user’s perspective using user story maps.
- Build dynamic roadmaps in Jira to visualize project goals, milestones, and progress
- Create detailed user personas that accurately represent real user groups and optimize interaction design
User stories, tasks, requirement items, and user research data within Jira.
Visualizes user story maps, dynamic project roadmaps, structured personas, and collaborative dashboards shared across teams.
Frequently asked questions
Is ProductGo permanently free for teams of 10 people or fewer?
Yes, ProductGo is permanently free for Jira Cloud instances with fewer than 10 users.
Can ProductGo be used in Confluence?
Yes, ProductGo supports User Story Map for Confluence, helping bridge the collaboration gap between development teams and stakeholders.
How to use
- 01
Install the ProductGo app from the Atlassian Marketplace
- 02
Connect to your Jira Cloud instance and grant access permissions
- 03
Use drag-and-drop functionality to create or import user story maps
- 04
Generate roadmaps or user personas based on the map and share them with your team
Benefits and limitations
Benefits
- Provides outstanding visual project presentations
- Intuitive and easy to use
- Responsive and supports high efficiency
- Offers comprehensive agile project management tools
- Seamlessly integrates with Jira and Confluence
- AI-powered features enhance productivity
Limitations
- Pricing may vary depending on the number of users
- The data center edition supports only annual pricing
- Some features may require a learning curve for new users.
Pricing and availability
A 30-day free trial is available with no credit card required; Jira Cloud instances with fewer than 10 users are permanently free; advanced features require a paid subscription.
- Pricing source
- https://userstorymap.io/
- Pricing last updated
- 2026-10-31
Prices and limits may change. Check the official website for current terms.
Official website & sources
Updated on 2026-10-31