What is Bitly?
Bitly makes it easy to create, share, and track short links and QR codes, allowing you to quickly generate branded links and QR codes, then monitor click and scan data to understand which content resonates most with your audience, expand your reach, boost clicks, and increase sales conversions.
Key features
Supports dynamic QR codes: ideal for printed materials and packaging, allowing you to update the target URL at any time without reprinting; supports QR code expiration settings, custom colors/patterns/logos, downloads in PNG/JPEG/SVG formats, and batch creation.
Provides AI-powered link creation and analytics features: including geolocation, source-channel tracking, device-type analysis, cross-channel analytics dashboards, UTM parameter tracking, and AI-driven insights based on real-time data (e.g., “Traffic from a certain channel has increased by 25% this week,” “Users from Brisbane account for 10% of total traffic,” etc.).
Use cases and audience
Digital marketers, brand managers, content creators, and small- and medium-sized business owners
- Create trackable short links for social media promotion
- Generate editable dynamic QR codes for print materials and packaging
- Cross-channel analysis of link clicks and QR code scan data
Long URL, destination redirect page URL, QR code content (such as web links, text, contact information, etc.)
Short links (e.g., bit.ly/4xc5M), editable dynamic QR codes (with support for PNG/JPEG/SVG downloads), and real-time click-and-scan analytics reports (including geographic location, channels, devices, time trends, etc.)
Frequently asked questions
How many short links can the free plan create per month?
You can create 5 short links per month.
Does the free plan support custom short-link suffixes?
You can create 3 custom back-halves per month.
How to use
- 01
Visit the official website to register for a free account.
- 02
Paste a long URL to generate a short link, or upload content to generate a QR code.
- 03
Customize short link suffixes or QR code styles
- 04
View analytics data such as click counts, geographic locations, and device types in real time on the dashboard.
Pricing and availability
Bitly offers a free plan that includes: 5 short links per month, 3 custom suffixes per month, and unlimited link clicks; 2 QR codes per month, customizable QR code options, and unlimited QR code scans. There is no information on monthly or annual pricing, no mention of commercial-use restrictions, no limits on the number of words or characters, and no “Coming soon” notices or invitation requirements.
- Pricing source
- https://bitly.com/
- Pricing last updated
- 2026-10-26
Prices and limits may change. Check the official website for current terms.
Official website & sources
Updated on 2026-10-27
